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Search Engine Optimization is a broad term, which includes several services. These are organic search engine optimization, pay per click, link popularity to name a few. At Bitscape, we judge every search engine optimization strategy by a simple yardstick – Returns on Investment. We analyze every single keyword and the landing pages for its effectiveness and returns. If it does not yield the desired results, the strategy is not good enough.
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| When you choose Bitscape as your SEO partner, this is what you can be assured of: |
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Placement in first two search results page in Yahoo, Google and MSN within the quoted timeframe (often we do attain the results prior to the quoted timeframe). |
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Complete periodic analysis of website and various ROI centric reports. |
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100% human intelligence based approached, which ensures the ROI importance factor while placing your site on organic search result pages. |
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No use of automated software for submission or reporting. |
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No Black Hat SEO practices. |
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Free and no-obligation initial SEO consultation and analysis report. For more click here. |
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Initial study and setup strategies
Every SEO strategy at Bitscape begins with this step. The prime focus at this step is on understanding the client’s business. We have many carefully devised checklists to aid us go about making an optimization plan for your website. This consists of understanding the client’s business, extent and nature of competition, website usability and search engine friendliness. Once we accept the project, we conduct another round of comparison, based on which we devise our setup and promotion strategies. |
Keywords and competitive analysis
This step begins with Keyword Discovery. Also known as keyword research, this process entails detailed study of singular keywords, keyword combinations, frequency of the keywords being searched in the existing search scenario and many other aspects. Keyword Discovery is then followed by ROI Analysis. ROI is a vital step that tests the efficiency of each identified keyword. At times, the chosen keyword may be very common and may fetch many results but that also makes it all the more competitive. The onus here is on finding a keyword that not only speaks about the business but also cuts through the clutter. The final stage at this level is competitive analysis. Based upon our study of the competition, we decide upon the level of efforts and time required for the completion of a task. |
Site Optimization
Based on all the analysis conducted above, we arrive at the right mix of keywords and content to be displayed on the website. Once the optimization process done with, we send the client the list of modifications to be effected on the website. This includes inclusion or exclusion of links and additional content (if required). After effecting the necessary changes, we begin the process of submission to all the relevant search engines and/or directories. This is what the organic search engine optimization process. Subsequently, we also go on to alternative Internet visibility options if required. |
Verification and Position report
: When we are done with the above-mentioned steps, we go on to create a Verification and Position report. This report is meant to be an assessment of the impact our efforts have had on the website’s visibility and search results. It can be called a periodic progress report for the SEO efforts. This report has all the logs demystified and may also include details on the performance of competitors. You could avail of a sample report here. |
Strategic Promotion
At this stage, our focus is on strategic promotion independent of the organic search engine optimization. This includes Pay-per-click (PPC), Paid Submissions, Affiliate Strategies etc. PPC enables you to advertise in leading search engines. Popular PPC programs include Google Adwords, MSN AdCenter and Yahoo Search Marketing. We also consider CPM based banner advertising, which is included in site targeting by most leading search engines. |
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